The Row Rebrand Social Media Campaign

The Row Reimaged
New Collection, Lineage by The Row
Leverage current aesthetic of minimalism and architectural lines
Call for more representation in luxury fashion, including ethnicity, body shape and age.
Extending The Row’s architectural tailoring by aligning it with the vision of powerful women architects and artists—like Rana Begum, Mariam Issoufou Kamara, Neri Oxman, and Carol Ross Barney. Focus on global cultural silhouettes
Campaign situated in modernist spaces created by women architects, where models move through light and shadow with calm intention