​​Classically You
by Camellia
About Me
I’m Camellia—a researcher turned Parsons School of Design grad. After 20+ years leading qualitative research, I now bring a fashion lens to consumer insight, helping brands turn what people feel and need into strategy, products, and stories that resonate.
My focus is women 50+: a powerful, often overlooked audience. I specialize in translating research into inclusive design—grounded in lived experiences, not assumptions—so teams build offerings that are elegant, useful, and culturally relevant.​
You can view my CV here.
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Inclusive Fashion
As Consumer Insights Strategist and member of the Atelier team at a space, in between (Tokyo, Japan), I led research on the 50+ lifestyle market to guide consideration and expansion. I supported the brand’s initial launch and Instagram debut, and drove customer-needs marketing explorations for the second half of 2025. I analyze industry trends and the competitive landscape and serve as a thought partner to elevate customer experience and engagement.