Classically You
by Camellia
About Camellia
Founder, Classically You by Camellia
I grew up surrounded by women who understood the power of style. My mother and grandmothers used fashion as a form of self-expression - embracing femininity, independence, and strength through what they wore. Some of my most meaningful memories are of shopping with them, whether for everyday life or for special occasions like holidays, vacations, and celebrations.
To them, every outfit was an opportunity to express who they were, how they felt, and how they wanted to move through the world. That perspective shaped me early on.
Over time, I began to notice a lack of age inclusivity in fashion. The women I admired most were confident and expressive, yet as they aged, their options became more limited and prescriptive. Fashion, which should empower, often began to do the opposite. This realization led me to pursue a Masters of Fashion Management at the Parsons School of Design, where I deepened my understanding of style and identity.
This inspired me to create Classically You by Camellia, a different styling experience that will help you feel authentically you.



Inclusive Fashion

As a member of the Atelier team at a space, in between (Tokyo, Japan), I led research on the 50+ lifestyle market to understand customer needs. This work focused on how fashion can better support self-expression, comfort, and confidence as we age, while also aligning with more sustainable and intentional ways of consuming.